As a well-known cultural symbol, printing is one of the four great inventions in ancient China. Its influence not only promotes the development of text printing and books, but also reflects the positive effect on the spread and inheritance of human civilization. With the development of science and technology, printing technology continues to advance, and the printing industry also advances with the times.
From the perspective of industry division, China's printing industry includes subdivisions such as packaging printing, publishing printing, and other printing. It can also be divided into 159彩票paper printing, bill printing, label printing and so on according to the characteristics of practical applications. After years of development and accumulation, the overall development of the printing industry in China has shown a rapid growth trend. According to data released by relevant research institutions, the size of the printing industry in China exceeded 600 billion yuan in 2017.
At the same time, both upstream and downstream enterprises in the industrial chain such as the printing industry and printing equipment industry in China have made great progress, and more and more enterprises are engaged in business printing and packaging printing in the industry. According to relevant statistics, as of 2016, the number of enterprises above the designated size in the printing industry in China exceeded 5,200. However, in a positive market situation, China's printing industry is also facing some difficulties.
Printing industry faces multiple challenges
At present, the development of China's printing industry has entered a brand-new stage, and the challenges it faces are becoming increasingly severe. First, because the printing industry has attracted a large number of companies to enter the market in the past years, the number of small and medium-sized printing companies in the industry has continued to increase, leading to serious product homogeneity and frequent price wars. This has led to increasingly fierce competition in the industry and adversely affected the development of the industry.
Second, as the domestic economic development enters a period of structural adjustment, the growth rate has slowed down, the demographic dividend has gradually decreased, and the production and operating costs of enterprises have gradually increased. It will be difficult to open up new markets. Some enterprises are facing a crisis of survival, and the industry is washing. The cards also continued to accelerate.
Thirdly, affected by the popularity of the Internet and the rush of digitalization, informationization, automation, and intelligence, the printing industry is facing a huge impact. The need for transformation and upgrading is becoming increasingly prominent. Brand upgrades and technological innovations have become increasingly important issues for printing companies to pay attention to, and speeding up. Intelligence is imminent.
Fourth, due to the continuous improvement of people's living standards and China's increasing emphasis on environmental protection issues, it has been raised as a strategy. Therefore, for the printing industry, it is necessary to promote the transformation of printing technology to green, vigorously develop degradable printing materials, and pay attention to the environment. The joint promotion of protection and recycling. It can be said that green printing will become an inevitable direction for the printing industry to actively adapt to the transformation and upgrading of the industry and seek greater development.
Where does the printing industry go in the future?
From the current point of view, the printing industry will continue to develop steadily toward the mainstream of digitalization, intelligence, and greenness. In addition, customization, personalization, and differentiation will also become important development features of the printing industry. Therefore, in the new situation, we must closely grasp the opportunities for economic and industrial transformation, give play to regional and market advantages, and place technological innovation in a more important position.
With the continuous upgrading of printing technology and the deepening of environmental protection concepts, smart printing and green printing will become the focus of China's future printing industry development. According to experts' estimates, the main business revenue of the printing industry in 2018 will exceed 350 billion yuan; by 2020, nearly half of the printed matter will be produced on smart printing machines.
Specifically, in the field of printing equipment in China, products such as intelligent post-printing equipment, automatic printing machines, and environmentally-friendly printing equipment are expected to become the main hotspots for the future development of the industry. As long as we are good at discovering shortcomings from development and focusing our efforts to solve the existing pain points, domestic printing equipment companies will have rare opportunities for development, or they can accelerate the realization of comprehensive transformation and upgrade to achieve the intelligent manufacturing concept.
In addition, with the continuous advancement of urbanization and the rapid expansion of emerging industries such as e-commerce and logistics, the demand for printing in various industries in China will also increase. All in all, China's printing industry will continue to maintain steady development momentum under the huge opportunity of expanding market demand, promote the acceleration of key technologies, and achieve further new achievements in intelligent printing equipment and environmental protection printing equipment.
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